Bilingual Business Administrator from Pontificia Universidad Javeriana with over 27 years of experience in the strategic, commercial and operational leadership of high-value accounts across telecommunications, financial services, airlines and consumer goods. As Vice President of JyM Contadores, he leads the firm’s commercial strategy and the integration of technology, business intelligence and digital channels into its audit, statutory audit and consulting services — focused on attracting new clients and delivering an outstanding service experience. Expert in CRM, e-commerce and digital strategy.

Career highlights:

• Partner & General Manager at Frubik SAS (2022–2023): overall leadership of the company across two business units, e-commerce and last-mile logistics.
• General Manager at Hicome SAS (2021–2022): led the USD $1.6 million consulting contract with Findeter and Colombia’s ICT Ministry (MinTIC) to deploy and launch 2,400 online stores for SMEs and entrepreneurs across Colombia.
• Chief Operating Officer at BRM S.A. (2020–2021): digital strategy, operations and growth for fundraising campaigns serving Unicef, Red Cross, Save the Children and Ábaco across Spain, Brazil, Peru and Colombia.
• Claro Account Manager at BRM (2015–2020): led contact and solution centers with 1,500 team members and USD $1.5 million in monthly revenue. National Award for Excellence: Gold (2016) and Silver (2017) for Best Customer Service Strategy.
• Operational Excellence Manager at BRM (2018): corporate integration of Quality, Audit, Business Intelligence, Data Science, IT and Operations.
• Digital Account Director for Avianca Airlines (2013–2015): responsible for all of the airline’s social media channels with an active community of over 2.5 million users. Most influential Colombian brand in social media (2014) and SimpliFlying Awards Top 3, Central & South America (2015).
• Digital Account Director for Telefónica-Movistar (2011–2013): responsible for movistar.co (3 million monthly visits), integration of the Telefónica and Movistar portals, launch of the mobile site and online store, 99.98% uptime in 2012 and implementation of cyberattack containment systems. Colombia en Línea Award for Best Large Business Web Portal (2012).
• International postgraduate lecturer in Digital Marketing (ISEADE, El Salvador) and instructor of the Community Management and E-commerce programs at Universidad Sergio Arboleda.